MarketNet

Robert Rothschild Farm

Situation

Robert Rothschild Farm initially came to MarketNet for consulting on search engine optimization, but the relationship has grown to involve wide-ranging web marketing strategies. Rothschild is among America's leading producers and marketers of gourmet dips, award-winning sauces and fine gifts. This high visibility brand at retail (Sur la Table, Central Market, Omaha Steaks) now enjoys higher visibility online thanks, in part, to MarketNet’s site designs, easy-to-use e-commerce systems, popular online recipe catalog, e-mail marketing campaigns and search engine optimization / pay-per-click programs.

Solution

MarketNet created new web site designs, integrated compelling new functionality / content and a new BV Commerce engine, drove more traffic to the site via aggressive search marketing and built sales and customer relationships through regular e-mail marketing campaigns.

Key web marketing program features / functionality:

• Catalog (Features roll-over product details, additional product views, nutritional info, email a friend, multiple ship-to and user product reviews; Client adds / edits products and product categories with intuitive e-commerce admin tools)
  • Gourmet Foods – Promotes hundreds of products in 14 categories, plus featured product, new and top sellers, overstock sale items
  • Gift Giving – Search gifts by price or occasion (with suggestions for anniversaries, birthdays, business gifts, holidays and more), plus gift cards and a Gift Helper 800 number
  • Recipes & More – Search by meal course, occasion or keyword; also features become a member sign-up, menu archives, seasonal / entertainment ideas, cooking tips / gourmet glossary and more
• Custom CMS Pages (Client directly manages content on these pages using custom CMS tools)
  • About Us – Corporate overview, news & events, awards and testimonials
  • Guest Services – Current specials, store locator, wish list, gift advisor (800 number), catalog request, customer service and gift collections
  • Helpful Info – Site map, career and contact information
  • Orders - Shipping info, order history and return policy
• Marketing Promotion (Ongoing Client / MarketNet collaboration)
  • Email Marketing – Includes ExactTarget email blasts, e-newsletters sent to opt-in subscribers – keeping timely and special offers before customer base
  • Search Engine Marketing – Organic search engine optimization and pay-per-click programs boost Rothschild's online visibility and site traffic from qualified target audiences

Results

The web site significantly extends Rothschild's reach beyond retail distribution channels and the company has enjoyed double-digit revenue increases year over year since MarketNet’s first engagement.

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Robert Rothschild Farm